Carlsberg CEO Sees Signs of Recovery in China

The video discusses the impact of COVID-19 on a brewing business, highlighting challenges and recovery signs in different markets, particularly China. It explores changes in consumer behavior, with a shift towards well-known brands and home consumption. Strategies to offset lost revenue include digital communication and retail focus. Support initiatives for bars and restaurants are also covered. The video concludes with a discussion on leveraging a strong balance sheet to navigate future trends and opportunities, including the growing interest in low alcohol beer.

What measures are being taken to manage inventory for the on-trade sector?

What actions are being taken to support local independent trade outlets?

How is the company planning to leverage its strong balance sheet post-crisis?

What opportunities are being explored in the low alcohol beer market?