Alibaba Record 'Singles Day Sales top $5.9B

Alibaba Record 'Singles Day Sales top $5.9B

Assessment

Interactive Video

Business, Information Technology (IT), Architecture

University

Hard

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The video discusses the evolution of Singles Day from a local anti-Valentine's event in China to a major global commercial event. It highlights Aliexpress's role in expanding Singles Day sales internationally, particularly in markets like Russia and Brazil. The video also addresses Alibaba's challenges in competing with established platforms like Amazon and eBay, despite its successful IPO and significant cash reserves. Finally, it explores the potential for international retailers to participate in Singles Day, with Alibaba opening up its platform to them for the first time.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the significance of Singles Day in China?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What percentage of participants in last year's Singles Day sales were married?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

How has Alibaba planned to expand Singles Day beyond China?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What challenges does Alibaba face in competing with Amazon and eBay?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

How is Alibaba allowing international retailers to participate in Singles Day?

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