Farmville Maker Zynga Said to Draw Takeover Interest From Rivals

Farmville Maker Zynga Said to Draw Takeover Interest From Rivals

Assessment

Interactive Video

Business

University

Hard

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The video discusses Zynga's transition from Facebook games to mobile gaming, highlighting their successful titles like FarmVille and Words with Friends. It explores Zynga's market position, potential for acquisition, and share price trends. Potential acquirers such as Electronic Arts and Ubisoft are considered, given Zynga's strategic fit in the mobile gaming space. The video also touches on Mark Pincus's reduced role in the company, which could influence acquisition dynamics.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What significant change has Zynga made in its gaming focus?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What are some of the major games that Zynga is currently focusing on?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

How has Zynga's revenue model changed with its pivot to mobile games?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

Who are the potential takeover candidates for Zynga mentioned in the text?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What role did Mark Pincus play in Zynga, and what is his current involvement?

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