How to Set Sustainability Goals

The video discusses the importance of setting business and sustainability goals, emphasizing the concept of a 'North Star' to guide long-term aspirations. It highlights the need for aligning goals across corporate, departmental, and individual levels, ensuring communication and accountability. The backcasting method is recommended for setting high aspirations, fostering innovation, and achieving more than incremental progress.

What are the consequences of not assigning accountability in sustainability initiatives?

Describe the back casting method and its importance in goal setting.