Snap's Volatile First Public Year Leaves Staff Deflated

Snap's Volatile First Public Year Leaves Staff Deflated

Assessment

Interactive Video

Business

University

Hard

Created by

Quizizz Content

FREE Resource

After going public, Snap made significant changes, including a new advertising model and app redesign, which led to public backlash. Despite a market hit from a celebrity tweet, Snap's stock surged after beating analyst estimates. However, internal goals were unmet, affecting employee bonuses. Leadership struggles and executive turnover were noted, with comparisons drawn to Facebook's early public challenges.

Read more

5 questions

Show all answers

1.

OPEN ENDED QUESTION

3 mins • 1 pt

What significant changes did Snap Inc. implement after going public?

Evaluate responses using AI:

OFF

2.

OPEN ENDED QUESTION

3 mins • 1 pt

How did the redesign of the Snapchat application affect user experience?

Evaluate responses using AI:

OFF

3.

OPEN ENDED QUESTION

3 mins • 1 pt

What was the impact of a tweet from a social media superstar on Snap's market value?

Evaluate responses using AI:

OFF

4.

OPEN ENDED QUESTION

3 mins • 1 pt

What challenges did Snap Inc. face regarding employee morale after not meeting its goals?

Evaluate responses using AI:

OFF

5.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways has Evan Spiegel's leadership style affected Snap's executive team?

Evaluate responses using AI:

OFF