Science Of Shopping: Cameras And Software That Track Our Shopping Behavior

The video explores how shopping decisions are influenced by factors like convenience and service. It introduces VideoMining, a company using technology to analyze shopping behavior through overhead cameras. This software helps retailers understand shopper patterns and preferences, providing insights into store design and product placement. Originally developed for monitoring the elderly, the technology now aids businesses in enhancing customer experience and loyalty.

What advantages does the data provided to retailers and manufacturers offer?

In what way was the software initially created, and how has its purpose changed?