Starbucks, Diageo Join Facebook Advertising Boycott

Starbucks, Diageo Join Facebook Advertising Boycott

Assessment

Interactive Video

Business, Social Studies

University

Hard

Created by

Quizizz Content

FREE Resource

The video discusses the challenges Facebook faces due to an advertiser exodus driven by demands for better handling of hate speech and divisive content. Despite Mark Zuckerberg's optimism about progress in public health and racial justice, major companies like Unilever and Starbucks have pulled advertising from Facebook, impacting its revenue. The video also highlights the broader economic context, including the pandemic's effect on advertising spending, and the potential financial implications for Facebook if more advertisers join the boycott.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

Discuss the impact of the coronavirus pandemic on advertising spending.

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What could be the financial implications for Facebook if a significant number of top advertisers pull back their spending?

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