YouTube in Damage-Control Mode as Advertisers Halt Spending

YouTube in Damage-Control Mode as Advertisers Halt Spending

Assessment

Interactive Video

Business

University

Hard

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The transcript discusses YouTube's handling of harmful comments, its impact on advertising, and the challenges faced by the platform in managing its comment section. Despite advertiser boycotts, YouTube's advertising revenue remains strong. The platform is seen as a social media entity, competing with Facebook, and struggles with AI and resource allocation to manage predatory behavior.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways does YouTube view itself as a social media platform?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the significance of the 'cat and mouse game' mentioned in relation to YouTube's comment management?

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