How Alibaba Turned Singles Day into Smashing Success

How Alibaba Turned Singles Day into Smashing Success

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Interactive Video

Business

University

Hard

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The transcript discusses Alibaba's impressive Singles Day sales, highlighting the challenges and mechanics behind such a large-scale event. It explores Alibaba's global expansion efforts, particularly in the US, and the cultural challenges it faces. The discussion also covers market competition, with a focus on Alibaba's unique position and potential threats. A comparison between Alibaba and Amazon's business models is made, emphasizing Alibaba's marketplace approach versus Amazon's control over its infrastructure. The potential for Alibaba to expand further and the strategic decisions Amazon faces are also examined.

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3 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What insights does the text provide about the internet penetration in China and its implications for e-commerce?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How does the text characterize the competition Alibaba faces in the e-commerce space?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the key differences between Alibaba's and Amazon's business models as described in the text?

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