Bitesize Business English #13: Brand

The video tutorial explains the concept of a brand in business, highlighting that it is more than just a product; it encompasses the entire identity of a company, including its colors, logo, actions, and tone of voice. The tutorial discusses how a brand should appeal to its target audience and maintain consistency in its messaging and appearance. It also covers the importance of being 'on brand' and provides examples of brand misalignment, such as a children's toy company associating with alcohol. The session concludes with an invitation to join future business English sessions.

What is a brand in business terms?

How does a company's brand reflect its identity?

What elements contribute to a company's brand identity?

What does it mean for a campaign to be 'on brand'?

Why would a children's toy company avoid associating with alcohol?