Semiotics - WTF? Introduction to Saussure, the Signified and Signifier | Semiotics explained

The video introduces semiotics, the study of signs, and explains how signs represent ideas or objects. It discusses Saussure's theory of signifier and signified, highlighting the lack of inherent link between them. Peirce's expansion on semiotics is covered, detailing icons, indexes, and symbols as types of signs. The importance of understanding semiotics in communication and culture is emphasized, noting the social construction of meaning and the potential for varied interpretations.

Discuss the concept of an icon and provide an example.

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How does the concept of a symbol differ from that of an index in semiotics?

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Why is understanding signs important for understanding how meaning is made?

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