Former Twitter CEO Costolo Says Snap Faces Challenges

The transcript discusses Evan's role as a leading consumer product thinker in the digital space, highlighting his innovations like Snapchat Stories and Spectacles. It outlines the challenges faced by companies in the digital advertising space, particularly against giants like Facebook, which have significant scale and resources. Despite these challenges, Evan's ability to innovate and provide unique consumer insights remains a competitive advantage. However, the threat of fast-following competitors like Facebook, which can replicate features and offer them to a larger audience, poses a significant challenge.

What strategies might companies use to outflank larger players like Facebook?

In what ways can consumer product innovators monetize their innovations effectively?