Disjunctive Model

The video tutorial discusses the importance of understanding customer decision-making in marketing, focusing on the disjunctive model. This model emphasizes that consumers need a minimum satisfaction level on key product attributes, and secondary attributes cannot compensate for poor performance on these key attributes. The tutorial highlights the need to identify and perform well on important attributes to influence consumer choices effectively.

What is the disjunctive model in consumer decision making?

How do key product attributes influence consumer choices according to the disjunctive model?

Why is it important to understand individual customer preferences in marketing?

What should marketers focus on before considering other product attributes?

Explain the significance of performing well on important attributes for customer satisfaction.