What factors contributed to Netflix's success in South Korea?
After Watching 'Squid Game', Which Korean Shows Did Fans Watch Next?
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The transcript discusses the global success of Netflix's Squid Game and its impact on Korean content consumption. It highlights Netflix's strategic growth in South Korea since 2016, leading to a significant increase in popular shows. The company is expanding in Asia, focusing on Japan, South Korea, and India, while facing competition from Amazon and Disney Plus. Netflix's data-driven approach and early market entry give it a competitive edge, although rivals are catching up.
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How did the viewership of Korean shows change after the release of Squid Game?
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What challenges did Netflix face when it first entered the Korean market?
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In what ways has Netflix's strategy in Asia differed from its approach in the US?
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What role does data play in Netflix's competitive advantage in the streaming market?
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