Reebok VP Says Innovation in Apparel Has Taken a 'Gigantic Leap'

The video discusses the impact of US-China trade negotiations on the fitness industry, highlighting Adidas' diversified sourcing strategy. It explores innovation in fitness apparel, focusing on the Pure Move bra and the role of technology and smart fabrics. The video also covers market-specific product development, particularly in China, and emphasizes the importance of social media and influencers in brand storytelling.

What role do consumer needs play in the development of new products in the fitness industry?

How does the company tailor its products for different regional markets?

What is the significance of social media and influencers in the company's marketing strategy?