Pernod Ricard's Ann Mukherjee On How To Go From CMO To CEO

Pernod Ricard's Ann Mukherjee On How To Go From CMO To CEO

Assessment

Interactive Video

Business

University

Hard

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Quizizz Content

FREE Resource

The video discusses the challenges and strategies for marketing executives, especially women, to become CEOs. It covers the impact of the Biden administration on businesses, the importance of unity and diversity, and the economic effects of the pandemic. The speaker shares her career journey, emphasizing the role of marketing in leadership. The discussion also highlights the responsibility of brands in social media and offers final advice on leadership and personal growth.

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4 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What strategies can companies adopt to remain relevant during economic upheaval?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What insights can you share about breaking the glass ceiling as a woman in a leadership role?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What advice would you give to marketers looking to position themselves for a CEO role?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

How important is it for CMOs to understand technology and financials in today's business landscape?

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