Product Development Process

Product Development Process

Assessment

Interactive Video

Business

University

Hard

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The video tutorial explains the process of developing a product or service from concept to launch. It covers the initial research and development phases, including market research and product testing. The tutorial discusses alpha testing, which involves internal testing with a control group, and strategic assessment to refine the product or service. It also covers beta testing with third parties and the final launch phase, emphasizing the importance of continuous feedback loops to refine and improve the offering.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the significance of the beta test in refining a product or service?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

Describe the continuous research and development component in the product development process.

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