Business to Business or B2B Customers

The video tutorial discusses the importance of understanding customers in marketing, particularly in a business-to-business (B2B) context. It identifies various types of B2B customers, including manufacturers, service providers, wholesalers, retailers, government units, and non-profits. The tutorial emphasizes the need for marketers to recognize the diverse needs and interests of these customer categories to enhance their marketing efforts.

What role do government units play as business to business customers?

Can you explain the significance of non-profit organizations as business to business customers?