The video explores the evolution of Santa Claus, tracing his origins from Saint Nicholas, a monk known for his generosity, to the modern image of Santa. It discusses how Dutch settlers in New York celebrated Saint Nicholas, leading to the transformation into Santa Claus. The video highlights the role of advertising, particularly Coca Cola's campaigns, in popularizing the red-suited, jolly Santa. It also examines how advertising has historically influenced consumer behavior and traditions, using Santa as a case study.

How did Coca-Cola influence the image of Santa Claus?

What variations of Santa Claus existed before the modern image?

In what ways did advertising change the perception of Santa Claus?