Pandora CEO Lynch on Snap Deal, Taking on Apple and Spotify

Pandora CEO Lynch on Snap Deal, Taking on Apple and Spotify

Assessment

Interactive Video

Business

University

Hard

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Quizizz Content

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The transcript discusses Pandora's strategic focus on digital audio advertising and its partnerships, particularly with SNAP and AT&T. It highlights Pandora's differentiation through data-driven engagement and its Music Genome Project. The company is expanding internationally through its acquisition of Ads Wizz and is exploring growth in the podcast industry. Despite competition from major players like Spotify and Apple, Pandora leverages its strong advertising revenue and partnerships to maintain its market position.

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4 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

How does Pandora view competition from other streaming services like Spotify and Apple Music?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What strategies does Pandora have for increasing listener engagement?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What impact do you think the $0.10 music IPO will have on the industry?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What are Pandora's future plans regarding podcast content?

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