Red Bull's Horner Likens Netflix F1 Series to 'Kardashians on Wheels'

The transcript discusses the significant growth in global attention and sponsorship for Formula One, largely due to the impact of the 'Drive to Survive' series. This series has introduced the sport to a younger, American audience, resulting in numerous new partnerships, including several Fortune 500 companies. The series has effectively explained the sport, attracting a diverse fan base, including young and female fans, and providing insights into the competition and personalities involved, likening it to 'Kardashians on wheels'.

What types of sponsorship deals have been observed in Formula One over the last couple of years?

How does the speaker compare the behind-the-scenes aspect of Formula One to popular culture?