Media Looks to the Future of Over-the-Top Offerings

Media Looks to the Future of Over-the-Top Offerings

Assessment

Interactive Video

Business, Architecture, Performing Arts

University

Hard

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The transcript discusses the impact of the Trump election on the media industry, highlighting potential tax implications and regulatory changes. It also covers the rise of over-the-top services like DIRECTV Now and CBS All Access, emphasizing CBS's strategic position and its negotiations with DIRECTV. The potential merger between CBS and Viacom is analyzed, considering the strengths and challenges of both companies in the evolving media landscape.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the two biggest factors affecting the media industry mentioned in the text?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How might the election results impact the advertising business according to the discussion?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What concerns are raised regarding CBS's absence from DIRECTV Now?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the significance of CBS in the context of the media landscape as discussed?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the implications of moving from a channels-based business to a program and app-based business?

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