Apple Is Poaching Engineers From the Competition

Apple Is Poaching Engineers From the Competition

Assessment

Interactive Video

Business, Architecture

University

Hard

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The video discusses Apple's significant increase in R&D spending, which has more than doubled to $11 billion annually. This investment is aimed at strategically acquiring engineering talent and advancing technologies like chips, mapping, and augmented reality. The discussion also touches on historical R&D strategies of companies like Sony and Samsung. The potential market impact of the Apple Watch is explored, particularly in relation to healthcare and insurance industries, and the possibility of substantial growth in unit sales.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What potential impact could the Apple Watch have on the healthcare and insurance industries?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the significance of breaking out Apple Watch sales from the other products business?

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