ElasticRun CEO on Indian Rural Consumption Market

The video discusses the Indian economy, focusing on inflation and pricing strategies. It contrasts B2B and B2C market dynamics, highlighting the role of Kirana stores and modern trade. The speaker outlines funding needs and market growth potential, emphasizing the challenges of digitalizing rural India. Future funding and IPO plans are considered, with a focus on inflation's impact on business and consumer behavior.

How does the B2B market differ from the B2C market in the context of Indian consumption?

What role does technology play in connecting brands to stores in India?

What strategies are being considered to navigate the challenges posed by inflation?