Macy's, Kohl's Point to a Disappointing Holiday for Retail

Macy's, Kohl's Point to a Disappointing Holiday for Retail

Assessment

Interactive Video

Business, Information Technology (IT), Architecture

University

Hard

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The video discusses the impact of weather on Macy's holiday sales, noting a lull between Thanksgiving and Christmas. It highlights the importance of cold weather for retail success and how Macy's inventory challenges led to extensive promotions. The discussion extends to general retail trends, comparing Macy's mall-based locations with Kohl's off-mall strategy. Target's exceptional holiday performance is also highlighted, showcasing broader retail strength during the season.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What impact did the weather have on Macy's sales during the holiday season?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How did the inventory position affect Macy's promotions in January?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What was the significance of the lull between Thanksgiving and Christmas for retailers?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What differences were noted between mall retailers like Macy's and off-mall retailers like Kohl's?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What were the results of Target during the holiday season, and how do they compare to Macy's?

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