MediaLink Vice Chair on Ascential and Board Diversity

MediaLink Vice Chair on Ascential and Board Diversity

Assessment

Interactive Video

Business, Social Studies

University

Hard

Created by

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FREE Resource

The video discusses the global reach of a business intelligence company and the importance of diversity and marketing expertise on corporate boards. It highlights the transformation media companies are undergoing and the challenges they face, particularly in terms of transparency in advertising. The dominance of Facebook and Google in digital advertising is also examined, with a call for more market competition.

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3 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What challenges do media companies face in the context of transformation?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the impact of technology on the advertising industry as discussed in the text?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the implications of the dominance of Facebook and Google in the digital advertising space?

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