The Importance of Blogs in Marketing

Bill Carmody discusses the ongoing importance of blogs in marketing, emphasizing their role in search engine optimization and as a platform you control. He contrasts this with social media platforms, which can impose fees and limit access to your audience. Bill warns of potential future charges on platforms like Twitter and advises maintaining a blog for direct customer connections.

Why do blogs still matter in today's digital landscape?

What are the advantages of using a blog over social media platforms?

How do social media platform changes affect businesses?

What potential future changes could impact the cost of using platforms like Twitter?

In what ways can blogging help maintain a direct connection with customers?