The Marketing Mix - Product

The video tutorial explains the role of 'product' in the marketing mix, highlighting that it can be a physical item, service, or experience. It discusses the importance of developing a product that meets market needs, either by fulfilling existing demands or creating new ones, as exemplified by Uber. The tutorial also covers product attributes such as design, packaging, functionality, and experience, emphasizing their impact on consumer decisions. Finally, it stresses the importance of aligning the product with the target audience's needs.

What is the core element of the marketing mix?

What are the different types of products mentioned in the text?

What are the key product attributes that should be considered?

Explain the importance of design in product development.

How can a product meet the needs of the target audience?