Activity Quota

The video tutorial explains the importance of sales in marketing, focusing on the concept of activity quota. An activity quota is a measure of salesperson performance, setting a minimum for key sales activities within a time period. The tutorial details essential sales activities such as cold calls, sales pitches, opening new accounts, and customer follow-ups, emphasizing their role in achieving sales targets.

What role do cold calls play in a salesperson's activity quota?

Explain the importance of customer follow-ups in sales.