Netflix Bets Big on 'Bright' in Bid to Outdo Theaters

Netflix is investing heavily in film production, with $6 billion allocated for TV and film. Their major push includes a $90 million film, 'Bright', starring Will Smith. Competing with Amazon, Netflix aims to lure talent and subscribers by offering immediate streaming, unlike Amazon's theater-first approach. Netflix is hiring key figures like Scott Stuber to attract Hollywood talent. Despite not winning major awards, Netflix's original films are gaining audience traction, marking a significant shift from their successful TV campaigns.

What is the significance of Netflix's $90 million investment in the film 'Bright'?

How does Netflix plan to compete with traditional studios and companies like Amazon?

What challenges does Netflix face in getting filmmakers to adopt their model?

What strategies is Netflix employing to attract big talent in the film industry?

In what ways has Netflix's approach to film production changed compared to its previous focus on television?