Chilis Scores Big With Tablet Ordering

Chilis Scores Big With Tablet Ordering

Assessment

Interactive Video

Business, Architecture

University

Practice Problem

Hard

Created by

Wayground Content

FREE Resource

The video discusses the competition between Darden Restaurants and Brinker International, highlighting Brinker's strategic use of tablet-based ordering at Chili's through Ziosk. This technology enhances customer experience and data collection. The video also covers the broader adoption of tablets in various industries and Brinker's strategic focus on Chili's, financial performance, and shareholder returns.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways do customers interact with the Ziosk tablet beyond ordering food?

Evaluate responses using AI:

OFF

2.

OPEN ENDED QUESTION

3 mins • 1 pt

What statistics were provided regarding customer engagement with the tablet systems?

Evaluate responses using AI:

OFF

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