Chasing the Consumer

The video discusses McDonald's adaptation of Japanese menu items like the Teriyaki Burger, the role of Studio M in product development, and the balance between global strategy and local adaptation. It highlights Sarah's career journey, emphasizing the importance of listening to customers. The video also covers McDonald's commitment to deliciousness and health, the impact of technology and competition, sustainability efforts, and leadership challenges in Japan.

How does McDonald's balance global standards with local preferences?

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What is the importance of listening to customers according to the McDonald's executive?

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What was the consumer response to the changes made during the turnaround project in Japan?

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In what ways has McDonald's incorporated technology into its customer service?

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