Heineken CFO Says She Is Positive About Their Footprint

Heineken CFO Says She Is Positive About Their Footprint

Assessment

Interactive Video

Business

University

Hard

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The video discusses Heineken's performance in 2016, highlighting strong growth in Europe and emerging markets like Vietnam and Mexico. It addresses the challenges of currency headwinds in 2017. The craft beer market in the USA is analyzed, with a focus on Lagunitas' success. The strategy for Tiger Beer in Asia and its potential international expansion is outlined. Finally, the impact of US-Mexico relations on Heineken's stock and brand performance is considered.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What concerns are raised regarding the relationship between the United States and Mexico?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the overall sentiment expressed about the future of the markets mentioned?

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