Asahi Calls Last Drinks on Tsingtao

The video discusses the strategic investment made by a brand to enter the Chinese market in 2009. Initially aimed at gaining a foothold, the investment has not yielded the expected results, leading to a shift towards a financial investment strategy. The brand faces challenges due to changing consumer preferences and market positioning. The discussion also touches on the potential for future strategic partnerships to aid in global expansion.

What changes in consumer preferences are highlighted in the text?

What type of partner does the brand seek for future growth?