Understanding Wholesalers and Their Types

Bill Carmody explains the role of wholesalers as intermediaries in the supply chain, detailing their types: merchant wholesalers, agents, brokers, and manufacturer sales branches. He discusses their functions, including geographical access, quality assurance, and cost efficiency, highlighting their value in the market ecosystem.

What are wholesalers and what role do they play in the supply chain?

Describe the characteristics of merchant wholesalers.

What distinguishes agents, brokers, and commission merchants from other types of wholesalers?

Explain the function of manufacturer sales branches and offices.

List and explain at least three functions of wholesalers.

How do wholesalers ensure quality verification of goods?

In what ways can wholesalers provide cost effectiveness to retailers?