Rakuten's Gall Sees Unprecedented Holiday Sales This Year

The video discusses the unique trends in the holiday shopping season, highlighting the impact of a shorter period between Black Friday and Christmas. It notes the rise of aggressive deals from both large marketplaces and direct-to-consumer brands like Rathis and Chewy. The video also compares ecommerce and retail store shopping, emphasizing the significance of Cyber Monday over Black Friday. It explores changes in consumer spending patterns due to the condensed shopping season and concludes with a focus on last-minute shopping trends, including buy online, pick up in store options, and expedited shipping services.

In what ways are consumers shifting their shopping habits this holiday season?

What impact did Cyber Monday have on the overall shopping trends this year?