Blogging: Is It the Future of Sports Media?

The video discusses a business model centered around a blogging platform that leverages crowdsourcing to create media content. It highlights the platform's growth from 10,000 to 20,000 users and its reach of 30 million monthly views. The discussion contrasts traditional media with the platform's long tail strategy, emphasizing its value to advertisers due to its broad reach and young demographic. The platform ranks as the 21st largest sports media site, appealing to advertisers targeting males aged 18 to 35.

How does the trend of time-shifting viewing affect advertising value?

What demographic is highlighted as valuable to advertisers?