Differentiation Strategy

The video tutorial discusses competitive strategy, starting with organizational strategy, which includes a company's mission, vision, and values. It explains how companies adopt competitive strategies to compete in the market. The concept of differentiation strategy, introduced by Michael Porter, is highlighted, focusing on creating unique value propositions. The tutorial emphasizes that competitive advantage is temporary, with patents being a long-lasting but still temporary form. Continuous efforts in differentiation are necessary to maintain a competitive edge.

What is the significance of having a competitive advantage?

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Why is differentiation considered a constant effort?

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