How to Make Your Message Memorable

The video emphasizes the importance of making project communications memorable by being compelling, persuasive, and powerful. It introduces five techniques to enhance memorability: primacy, recency, frequency, novelty, and activity. These methods help ensure that communication is engaging, understandable, and impactful, ultimately leading to effective project management.

What are the three key elements that make communication compelling?

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Explain the difference between persuasive communication and simply understandable communication.

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What is the significance of Miller's Magic #7 ± 2 in communication?

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Describe the primacy effect and provide an example of how it can be applied in communication.

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What role does the recency effect play in how we remember information?

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How can novelty enhance the memorability of information?

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What are the three types of activity that can help make information stick?

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