How to Make Your Message Memorable

The video emphasizes the importance of making project communications memorable by being compelling, persuasive, and powerful. It introduces five techniques to enhance memorability: primacy, recency, frequency, novelty, and activity. These methods help ensure that communication is engaging, understandable, and impactful, ultimately leading to effective project management.

What are the three key elements that make communication compelling?

Explain the difference between persuasive communication and simply understandable communication.

What is the significance of Miller's Magic #7 ± 2 in communication?

Describe the primacy effect and provide an example of how it can be applied in communication.

What role does the recency effect play in how we remember information?

How can novelty enhance the memorability of information?

What are the three types of activity that can help make information stick?