Why It Was So Hard for George Lucas to Sell Star Wars to Disney

The transcript discusses Disney's strategic acquisitions under the leadership of its CEO, focusing on the importance of acquiring high-quality branded entertainment like Marvel and Star Wars. It highlights the challenges faced during these acquisitions, particularly with George Lucas and the Star Wars franchise, emphasizing the value of branded content in a rapidly evolving entertainment landscape.

In what ways did the changing technology landscape impact Disney's business strategy?

What was the significance of high-quality branded entertainment in Disney's acquisitions?