Ugly But Delicious: Online Grocery Delivery Service Misfits Market

The video discusses the growth of online grocery platforms post-pandemic, highlighting continued strength in 2021. It covers the company's expansion strategy, focusing on California and addressing food deserts. Supply chain challenges, including increased costs, are addressed, with the company leveraging fewer touchpoints to mitigate impacts. The video concludes with the company's differentiation strategy, offering significant discounts and building a new food value chain.

What factors contributed to the continued strength of grocery platforms in 2021?

Why is California considered a significant market for the company's expansion?

What is the company's approach to addressing food deserts in California?

What challenges has the company faced regarding supply chain issues?

How does the company differentiate itself from other online grocery providers?