Marketing - What is the AIDA model?

The video tutorial explains the goals of promotion in marketing, focusing on the AIDA model, which outlines the stages of Attention, Interest, Desire, and Action. It describes how marketers can guide consumers through these stages to achieve successful promotions. Each stage is detailed, emphasizing the importance of capturing attention, generating interest, creating desire, and prompting action to close the deal.

How can marketers create desire in potential customers according to the text?

What actions should be taken in the last stage of the Aida model?