Starbucks Still Sees Strong Growth in China Despite Trade War, CEO Says

Starbucks Still Sees Strong Growth in China Despite Trade War, CEO Says

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Business, Social Studies

University

Hard

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The transcript discusses Starbucks' significant growth in China, opening a new store every 15 hours and expanding through a digital partnership with Alibaba. Starbucks has been in China for 20 years, adapting its brand to local culture with dedicated R&D and design teams. Despite US-China trade tensions, Starbucks has not seen a material impact on its business. The company employs 55,000 partners in China and continues to grow its presence. Future growth is driven by the US and China markets, complemented by a global coffee alliance with Nestle, expanding into new markets and platforms.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What role does the partnership with Alibaba play in Starbucks' growth strategy in China?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What strategies has Starbucks implemented to grow its business in China?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the significance of the 20th anniversary of Starbucks in China?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways has Starbucks tailored its offerings to the Chinese market?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

How has the US-China trade war affected Starbucks' operations in China?

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