Apple Shares Rise Despite iPhone X Shipment Issues

Apple Shares Rise Despite iPhone X Shipment Issues

Assessment

Interactive Video

Business

University

Hard

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The video discusses Apple's challenges in securing OLED displays and 3D sensors for the iPhone, primarily due to Samsung's monopoly on OLED production. Despite these supply chain issues, Apple shares have risen, as investors focus on the long-term potential of the iPhone super cycle rather than short-term sales. The video also covers Apple's strategies to maintain revenue growth, such as encouraging pre-orders and the iPhone upgrade program, which locks customers into buying the new iPhone.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

How does Apple's iPhone upgrade program influence consumer purchasing behavior?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the potential implications if pre-orders for the iPhone are delayed?

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