Starbucks CEO on Innovation, Growth Strategy and China

Starbucks CEO on Innovation, Growth Strategy and China

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Business

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The transcript discusses Starbucks' innovation strategies, focusing on enhancing customer experience through technology and digital connections. It highlights leadership transitions, social impact initiatives, and employee benefits. The company is expanding globally, especially in China, and is innovating in food offerings to improve quality and customer satisfaction.

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7 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the five major categories of innovation that drive Starbucks?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How does Starbucks plan to enhance the customer experience in their stores over the next five years?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What technology has Starbucks implemented to improve communication with customers regarding their orders?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the significance of hiring veterans and opportunity youth in Starbucks' social impact agenda?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

How does Starbucks differentiate its paid leave policies between corporate headquarters and store employees?

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6.

OPEN ENDED QUESTION

3 mins • 1 pt

What strategies is Starbucks employing to adapt to the changing retail landscape?

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7.

OPEN ENDED QUESTION

3 mins • 1 pt

What steps has Starbucks taken to improve the quality of food offerings in their stores?

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