Toyota president news conference on new vision for future

Toyota president news conference on new vision for future

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Interactive Video

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University

Hard

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The video features a speech by Toyota's president, Akio Toyoda, outlining the company's agenda and vision for 2015. He emphasizes a vision-driven approach to achieving a sales target of 9 million units, focusing on customer satisfaction rather than just numbers. The president also highlights the importance of China as a growth center, aiming for it to contribute 15% of global sales. The overall message is about leading with vision and adapting to emerging markets.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What does the speaker express happiness about in relation to customer feedback?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the speaker's vision for management based on?

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