Employee Motivation Theory

The video tutorial explores employee motivation, defining it as a force driving individuals to pursue activities. It links motivation to performance through energy, direction, and persistence. Two primary schools of motivation theory are discussed: needs-based theories, which focus on fulfilling personal needs, and process-based theories, which examine cognitive processes affecting motivation. The tutorial emphasizes understanding these theories to enhance organizational efficiency and effectiveness.

Explain the difference between needs-based theories and process-based theories.

In what ways can individual factors influence employee motivation?