Market Changes Over Time - Trade

The video explores how marketing has evolved over time, emphasizing that the core focus of marketing—creating exchange—remains unchanged. It highlights the connection between marketing and the broader history of business, noting that early marketing was based on trading goods. The essence of marketing is creating something desirable to facilitate exchange.

In what way is marketing a reflection of business overall?

What does the history of marketing tell us about the need for creating something that others want?