Facebook Is Now Letting Political Campaigns Sponsor 'Branded Content'

Facebook and Instagram now allow US campaigns to sponsor branded content, enabling influencers to share supportive posts, including memes. This change, considered after inquiries from campaigns and government agencies, means branded political content won't be treated like regular political ads, as Facebook won't profit from them. Such posts may undergo fact checks.

What does the new policy imply about the treatment of branded political content?

What is the implication of Facebook not taking a cut of the profits from these posts?