Reprisal of PR firm discussion

The video discusses the challenge of making an annual report understandable to the public. It explores different mediums like movies, pamphlets, and ads to communicate effectively. The importance of understanding public perception of the company is highlighted, and the video concludes with a strategy to determine the company's standing.

Why is it important to understand what the public thinks about the company?

What does the phrase 'we'll know exactly where we stand' imply about the company's approach?